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Channel: Hispanic marketing – Redes Houston
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Tortillas are a top seller

It’s been a while since Salsa topped Ketchup as the top-selling condiment. So long, in fact, that it was added to a Seinfeld episode way way back in the days when Seinfeld was producing new episodes....

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Meet Hispanicize, the Hispanic marketing conference

“If you’re a Hispanic younger than 40 years old, and have a job in media, public relations or marketing, chances are you’ve heard about Hispanicize. If you haven’t, and you’re anywhere near South...

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Hispanics use social media most

Marketing to Hispanics? Don’t overlook social media: Hispanics are the most active group on social media networking sites, according to a new Pew Report, reinforcing the importance of this young...

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Outlook is good for Hispanic businesses

Looks like the economic outlooks for Hispanic businesses in the US, and in Houston and Texas particularly, is good. Here are a few stories: Hispanic-owned businesses double from 2002 to 2013 || NBC...

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The Upscale Latinos market

Have you met the “Upscale Latinos” market segment yet? A recent report from Nielsen and the Association of Hispanic Advertising Agencies (AHAA) unveiled a powerful core segment of “upscale Latinos”...

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WORKSHOP: Hispanic and Asian Millennials: Best Practices to Engage Houston’s...

The Houston Chapter of the American Marketing Association is holding this workshop, “Hispanic and Asian Millennials: Best Practices to Engage Houston’s Fastest Growing Demographics,” on Thursday, May...

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Upscale Latinos: A Renewed Outlook For High-End Marketers

From PRNewswire: Upscale Latinos: A Renewed Outlook For High-End Marketers Last year, AHAA: The Voice of Hispanic Marketing and Nielsen identified Upscale Latinos as the most influential segment since...

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Hispanic TV: It goes beyond language

You must read this! A new study in The Journal of Cultural Marketing Strategy examines the differences between first-, second- and third-generation viewing patterns. Its findings: Spanish-language...

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Movie Marketing to Hispanics

Does this make sense to you? While Hispanic moviegoers typically amount to 22% of movie opening weekend sales, Hispanic targeted media budgets only amount to between 10% and 15% of the overall media...

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Amazon is the Most-Visited E-Commerce Site in the US-Hispanic Market

The Amazon websites top the list of the most-visited e-commerce websites in the US-Hispanic Market, according to Portada. This is based on their analysis of comScore rankings. Check out their article...

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