Tortillas are a top seller
It’s been a while since Salsa topped Ketchup as the top-selling condiment. So long, in fact, that it was added to a Seinfeld episode way way back in the days when Seinfeld was producing new episodes....
View ArticleMeet Hispanicize, the Hispanic marketing conference
“If you’re a Hispanic younger than 40 years old, and have a job in media, public relations or marketing, chances are you’ve heard about Hispanicize. If you haven’t, and you’re anywhere near South...
View ArticleHispanics use social media most
Marketing to Hispanics? Don’t overlook social media: Hispanics are the most active group on social media networking sites, according to a new Pew Report, reinforcing the importance of this young...
View ArticleOutlook is good for Hispanic businesses
Looks like the economic outlooks for Hispanic businesses in the US, and in Houston and Texas particularly, is good. Here are a few stories: Hispanic-owned businesses double from 2002 to 2013 || NBC...
View ArticleThe Upscale Latinos market
Have you met the “Upscale Latinos” market segment yet? A recent report from Nielsen and the Association of Hispanic Advertising Agencies (AHAA) unveiled a powerful core segment of “upscale Latinos”...
View ArticleWORKSHOP: Hispanic and Asian Millennials: Best Practices to Engage Houston’s...
The Houston Chapter of the American Marketing Association is holding this workshop, “Hispanic and Asian Millennials: Best Practices to Engage Houston’s Fastest Growing Demographics,” on Thursday, May...
View ArticleUpscale Latinos: A Renewed Outlook For High-End Marketers
From PRNewswire: Upscale Latinos: A Renewed Outlook For High-End Marketers Last year, AHAA: The Voice of Hispanic Marketing and Nielsen identified Upscale Latinos as the most influential segment since...
View ArticleHispanic TV: It goes beyond language
You must read this! A new study in The Journal of Cultural Marketing Strategy examines the differences between first-, second- and third-generation viewing patterns. Its findings: Spanish-language...
View ArticleMovie Marketing to Hispanics
Does this make sense to you? While Hispanic moviegoers typically amount to 22% of movie opening weekend sales, Hispanic targeted media budgets only amount to between 10% and 15% of the overall media...
View ArticleAmazon is the Most-Visited E-Commerce Site in the US-Hispanic Market
The Amazon websites top the list of the most-visited e-commerce websites in the US-Hispanic Market, according to Portada. This is based on their analysis of comScore rankings. Check out their article...
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